I think where Cisco went wrong, like a lot of other companies, was that it was a high-end company first, and tried to get a high-volume, low-margin company to work. Linksys used to be great. Then Cisco bought them and killed them. Example? Linksys WRT54G. The first two versions were great. In fact, I still have one that works. They even sold accessories (antennas) and stands for these. This was a great product (the first versions, anyway). Then they cheapened them up. Cut features, made them fall apart by choosing lower-quality components. So consumers switched to the "other" products since for the same price or less most times, you could get a better product. Cisco had just counted on using the branding and the "power" behind the name - and failed. I kind of liken this to Honda and Acura. I have a Honda and love it - but they're seriously standing still in features these days. Yet an Acura is 20-50K more. Sometimes it is better for companies to focus on one thing instead of trying to upsell the market. Just my thoughts I suppose. Shame to see Linksys going this way - I hope they pull through and can once again compete.