I agree as well, but for the customers I support 80% of the time when a restore is called for it's because of a bad virus or disk crash which means I want a whole image. Time Machine is great for that because you can restore a single file or an entire system image from any point in time. The Microsoft products give me that for Windows, albeit with a LOT OF OVERHEAD.I agree about using a small/simple NAS instead of having to be a Microsoft IT guru with Win server.
Synology (and QNAP?) have an equivalent or better to Apple's Time Machine. On Synology it's called Time Backup (a misnomer). You tell it which folders on the NAS or LAN to time-backup and how often, and how far back in time to keep files. It then quietly keeps revisions of all selected files/folders.
A lot of Synology users overlook that Time backup exists. It has saved my buns many times where files are hosed up or deleted due to my mistakes in editing/managing my own work in process.
Synology's Time Backup sounds great. Does it do full system image backups too? I'd love to find a simple solution on a NAS that included system image backups too.