A good man told me long ago 'if you can't explain the benefit to someone else, question if the benefit is really there for you'.
The benefit is clear to me... and I've doubled down in my career on it...
SDN is pretty straight forward - breaking out the control plane from the network plan, and doing it in a solid and consistent way - we let routers do what they do best - traffic flows, and we put the control logic in a place where it's best suited - on a small/home network, maybe it's a desktop app on the computer.
By doing this - we remove the overhead on the routers, switches, and AP's, and let them do what they do best - we don't need to have all that control software on the platform running 24/7, as it's not needed - and we improve security of that platform as a result.
By going into a SDN platform - consider your case as a consultant - with SDN, the controller is on your desktop/tablet/phone - the actual HW is on the customer site, but as a consultant, we look not only for the initial install, but sustaining support over the life of the contract with the customer.
Without having to drive over to the customer site, or set up a VPN end point on their site to get into the WebGUI, you can do a TLS session to the edge router, using RESTful API's, and solve the problem.
How's that wrong?
That's a benefit to you, and to your customers - rapid turnaround time, and being able to sort an issue up front before having to do that roll over to the customer site...