Zyxel Rebrands Itself As "Your Networking Ally"

[Julio Urquidi]

Zyxel has launched a rebranding campaign focusing on the needs of a connected world and how the company can help.

Zyxel said it wants to emphasize its relationship with its customers, first by changing its 30-year-old tagline, “make the world connect”, to “Your Networking Ally”, and then by updating its company logo.

Zyxel says the new logo symbolizes “how Zyxel connects customers to their potential with both wired and wireless connections.” Note the overlapping design of the “X” in the logo that the company says emphasizes the latter branding change.

For more information about the rebranding, check out Zyxel's Your Networking Ally video on YouTube.