Tech9 is correct. If you attract attention on the internet, one thing that is easy to do is take a fingerprint of your PC:
Check if your browser has a unique fingerprint, how identifiable you are on the Internet
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I just ran mine:
Meaning if I attracted attention, right now there are no other PCs out there with my configuration (just a standard Windows 10 machine, nothing at all unusual or fancy.)
And it's not just on line: this is from NY Times a few days ago:
"Can We See Our Future in China's Cameras?"
I know they are pretty common in London, too, and of course lots of other places.
The fact that they are so effective most likely means there's really good facial recognition software too. Incidentally, everyone has a different walk. It's not just faces, they can also track your walk/gait/stride and rhythm and ID you that way.
Oh: your TV watching is now tracked. Vizio TV company makes more money selling info on people who watch Vizio TVs than they do selling Vizio TVs.
Also, your car tracks you, and for a few years GM at least was selling you out, for cash.
et cetera.