FYI The Asus supplied firmwares are usually referred to as "stock" firmware.
You cannot "remove" a firmware because that implies there is some older firmware hidden underneath the current one that will magically reappear. When you install a firmware it overwrites the current one. If you want to go back to stock Asus firmware from Merlin's you have to flash it over the top of what's currently installed.
If you install stock Asus firmware followed by Merlin's firmware then the first part (installing stock firmware) is pointless because you've just overwritten one with the other.
The firmware (the operating system if you like) is stored separately from the user configuration settings (username, password, SSID, etc.), do not confuse the two. It is possible to load a different firmware version but still retain the user settings from before. However, whenever you encounter problems you can't fix the first recommendation is to erase the user settings (a "factory default restore") and reenter them manually.
Both Asus' and Merlin's firmware will give you the initial web setup dialog after you have done a "factory default restore", not after you have loaded a new firmware.