Julio Urquidi
News Editor
For AT&T customers, DIRECTV NOW and Fullscreen will be app-based “data free” offerings that won’t consume customers’ mobile data as streamed content, including sports, on-demand, movies and shows to be played on a variety of tablets, smartphones and TVs.
DIRECTV NOW offers the following ad-free subscription packages based on DIRECTV’s existing satellite service:
- Live a Little – $35 / month (60+ channels)
- Just Right – $50 / month (80+ channels)
- Go Big – $60 / month (100+ channels)
- Gotta Have it – $70 / month (120+ channels)
The Fullscreen streaming app will be directed towards today’s mobile video user. For $5.99 per month, customers can watch more than 1500 hours of TV, movies, and streaming content, all ad- free on their iPhone, iPad, select Android Phones, Chromecast and Apple TV devices.
Using the DIRECTV app, non-paying customers can use FreeVIEW, the third AT&T streaming service. FreeVIEW provide its viewers with free ad-supported content sampled from select DIRECTV NOW channels.
The new app-based DIRECTV NOW, Fullscreen and FreeVIEW streaming services launch on November 30th, 2016. Besides the streaming services, AT&T will also continue to offer DIRECTV satellite, and its own U-Verse TV and internet services.