Featuring 10 GBps SFP+ and 802.11ad means they can ask for a lot of money, as there are no real competitor to that kind of product for now. Definitely a very niche product IMHO.
It's just a REALLY weird mixture of business (SFP+) and home (Plex) features. I wonder what target market they are after with that product. I have a hard time imagining a specific niche targeted by this product.
Future proofing *smile*???