They did better than that. When you run the Quick Internet Setup, it automatically checks for the presence of a new firmware, and will offer you to update your router.
Not sure if Asus had published that original release for LiveUpdate yet however, but they did everything to ensure that they can have routers updated as soon as they are being configured by new owners.
That works great if you can get a connection. Had problems getting PPPoE to link properly using the built-in firmware... chicken and egg syndrome... Mikes right, if they put an idiot sticker on the box/manual that says download first.. For many folks the asus isnt the first router they owned.. its replacing another device..
Even when I manually connected to a USB 3g/4g hotspot (which sort of worked with the preinstalled firmware) Ran QIS.. didnt try to get a new firmware, also went to the firmware upload/download page.. Same issue..
Theres no ideal answer to this scenario.. Hate to use this.. But what if I didn't know what I was doing.... But if you put it in an obvious place with a weblink, it will give an Ah Hah moment to frustrated folks.... Even I didn't think to do it because it couldnt' establish the link..
Sort of looked in the "quick start" guide.. Didnt find it as a troubleshooting step.
Found something in the PDF however...
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